Yamaha Motor Co., Ltd has signed a three-year agreement with PETRONAS that will see the Malaysian national oil and gas corporation become an important new Official Sponsor and Premium Partner of the Fiat Yamaha Team.
Under the new partnership, the Fiat Yamaha Team will carry the PETRONAS branding on the team’s liveries, including on the bikes of riders Valentino Rossi and Jorge Lorenzo as well as team equipment and material.
The two parties are also partners in sporting collaborations in motorcycle championships in the Asia Pacific region for over eight years.
The partnership will lead to the future extension of the existing business relationship in Malaysia into the South-East Asian region for the development and production of Yamalube engine oil for Yamaha OEM vehicles.
For PETRONAS, the latest collaboration with Yamaha will enable it to continue building the position of its international lubricants business through a strategic partnership with another globally successful manufacturer and brand.
“This is a very exciting development for Yamaha and for the sport of MotoGP,” commented Lin Jarvis, Managing Director of Yamaha Motor Racing. “Yamaha and PETRONAS already have a successful business relationship away from racing, and this new, long-term, business partnership will see the ties between the two multi-national companies strengthened further. It is especially good to see a global company of PETRONAS’ stature making the decision to enter into our sport at this difficult time and we look forward to working hand in hand with them to develop a long and mutually beneficial relationship.”
The new livery of the Fiat Yamaha Team riders and bikes with PETRONAS branding will be seen for the first time on Friday April 10th as the riders begin free practice for the 1st GP event - the night race in Qatar on Sunday April 12th.
Source:
http://www.yamaha-racing.com
Under the new partnership, the Fiat Yamaha Team will carry the PETRONAS branding on the team’s liveries, including on the bikes of riders Valentino Rossi and Jorge Lorenzo as well as team equipment and material.
The two parties are also partners in sporting collaborations in motorcycle championships in the Asia Pacific region for over eight years.
The partnership will lead to the future extension of the existing business relationship in Malaysia into the South-East Asian region for the development and production of Yamalube engine oil for Yamaha OEM vehicles.
For PETRONAS, the latest collaboration with Yamaha will enable it to continue building the position of its international lubricants business through a strategic partnership with another globally successful manufacturer and brand.
“This is a very exciting development for Yamaha and for the sport of MotoGP,” commented Lin Jarvis, Managing Director of Yamaha Motor Racing. “Yamaha and PETRONAS already have a successful business relationship away from racing, and this new, long-term, business partnership will see the ties between the two multi-national companies strengthened further. It is especially good to see a global company of PETRONAS’ stature making the decision to enter into our sport at this difficult time and we look forward to working hand in hand with them to develop a long and mutually beneficial relationship.”
The new livery of the Fiat Yamaha Team riders and bikes with PETRONAS branding will be seen for the first time on Friday April 10th as the riders begin free practice for the 1st GP event - the night race in Qatar on Sunday April 12th.
Source:
http://www.yamaha-racing.com
