McLaren extend Vodafone deal

McLaren, who first teamed up with Vodafone back in 2007, confirmed the extended deal on Thursday which will see Vodafone remain as their official title sponsor while also becoming McLaren's total communications partner.

"Vodafone is without doubt the best title partner that we at McLaren have ever had," said McLaren team boss Martin Whitmarsh.

"Why do I say that? Well, the word 'partner' says it all. Vodafone is our partner in a very genuine sense of that word - a very real contributor to an ever-evolving series of high-tech innovations on our cars and within our operating systems."

"That's why I know I speak on behalf of all at Vodafone McLaren Mercedes when I say how delighted I am that our two companies have agreed not only to renew our partnership but also to relaunch it.

"As a result, we'll tirelessly develop our technological collaborations, at the same time as engaging Vodafone's customers in some truly innovative ways.

"I like to think that Vodafone McLaren Mercedes is the most inclusive team in the world's most exclusive sport - and, with that ethos in mind, we'll be unveiling some very exciting Vodafone McLaren Mercedes marketing initiatives in the near future."

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