Geographically, Farmhouse Susu Lembang is located on Jalan Raya Lembang No. 108, Gudangkahuripan Village, Lembang District, West Bandung Regency. Its location along the main Bandung–Lembang route makes it easily accessible by both private vehicles and public transportation. The site is approximately 9–10 kilometers from the center of Bandung City, with an average travel time of 30–45 minutes depending on traffic conditions. Situated in a highland area, Farmhouse Susu Lembang enjoys a cool climate, with temperatures ranging from 18 to 24 degrees Celsius, making it highly comfortable for outdoor activities. The surrounding environment, characterized by hills and lush vegetation, enhances the natural and relaxing atmosphere, making this destination an ideal place to escape the hustle and bustle of urban life.
The main attraction of Farmhouse Susu Lembang lies in its architectural concept and spatial design, which emulate a classic European rural setting. Visitors are welcomed by Tudor-style buildings, wooden houses with steep roofs, small windows, and stone ornaments that create the impression of being in a European village. One of the most iconic features of the site is the Hobbit House, inspired by the fantasy stories The Hobbit and The Lord of the Rings. These small houses with round doors have become favorite photo spots for visitors of all ages. In addition, the area features a mini European-style chapel, windmills, and beautifully arranged flower gardens, making almost every corner of Farmhouse Susu Lembang visually appealing and suitable as a photographic backdrop.
Beyond its visual appeal, Farmhouse Susu Lembang also emphasizes educational tourism, particularly related to farming and animal husbandry. The site includes a mini zoo or small farm area where visitors—especially children—can interact directly with farm animals such as sheep, cows, rabbits, and birds. Children are encouraged to feed the animals, recognize different types of livestock, and learn basic concepts of animal care and farming. This approach positions Farmhouse Susu Lembang not merely as a recreational space but also as an informal learning environment that is both engaging and enjoyable for families. The interactive nature of the educational experience is considered effective in fostering environmental awareness and empathy toward living creatures from an early age.
The name “Farmhouse Susu Lembang” is closely associated with fresh milk products, which serve as one of the site’s distinctive features. Each visitor who purchases an entrance ticket receives a bottle of fresh milk, available in several flavors such as original, chocolate, strawberry, and vanilla. The milk is hygienically produced and packaged, forming an integral part of the overall tourist experience. In addition to milk, Farmhouse Susu Lembang offers a variety of culinary options, ranging from light snacks and European-style dishes to local Indonesian cuisine adapted to visitors’ preferences. The presence of cafés and restaurants with European rural interior designs further strengthens the thematic atmosphere of the destination.
The facilities at Farmhouse Susu Lembang are relatively comprehensive and designed to ensure visitor comfort. Spacious parking areas are available for motorcycles, private cars, and tour buses. Other supporting facilities include clean public restrooms, prayer rooms, rest areas, and souvenir shops offering a variety of themed merchandise. These shops sell handicrafts, European-style trinkets, processed dairy products, and specialty foods from the Lembang area. The well-maintained facilities reflect the management’s commitment to providing high-quality services and a pleasant visitor experience.
In terms of pricing, entrance tickets to Farmhouse Susu Lembang are generally affordable and considered proportional to the facilities and experiences offered. Ticket prices may vary depending on management policies, but they typically include one bottle of fresh milk as part of the admission package. This policy adds value and enhances visitor satisfaction. Operating hours usually begin in the morning and extend into the afternoon or evening, depending on the day, with weekends and holiday seasons being the busiest periods.
From a socio-economic perspective, the presence of Farmhouse Susu Lembang has generated positive impacts on the surrounding community. The destination creates employment opportunities for local residents, including operational staff, guides, maintenance personnel, and workers involved in small-scale businesses connected to tourism activities. Furthermore, the increase in tourist arrivals has stimulated the growth of supporting sectors such as transportation services, accommodations, and culinary enterprises in the Lembang area. As such, Farmhouse Susu Lembang functions not only as a recreational site but also as a driver of sustainable local economic development.
Within the broader context of tourism in West Java, Farmhouse Susu Lembang represents a shift in tourism trends—from merely appreciating natural scenery to engaging in experience-based and thematic tourism. The concept successfully responds to the demands of modern tourists who seek destinations that are visually attractive, educational, and family-friendly. The popularity of Farmhouse Susu Lembang demonstrates that creative, well-planned, and visitor-oriented tourism management can generate strong and sustainable appeal.
In conclusion, Farmhouse Susu Lembang is a tourist destination that offers a harmonious combination of recreation, education, and aesthetic experience. With its European rural theme, comprehensive facilities, strategic location, and interactive attractions suitable for families, it stands as one of the primary tourism destinations in the Lembang area and the Greater Bandung region. Farmhouse Susu Lembang not only provides entertainment but also delivers a memorable and educational travel experience that aligns with the development of modern tourism in Indonesia.
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