Starting from today the Superbike World Championship now has a completely new range of official clothing and a series of gadgets and accessories available. This new sector of activity has come about following a collaboration agreement between FGSport and Dinamo ICQ; in particular this company has been created specifically to develop the potential of activities tied to the SBK brand.
In the next few years Dinamo ICQ will be responsible for managing the launch of merchandising products and associated marketing and licensing activities, with the ambitious aim of conveying the positioning of the SBK brand to the highest levels.
Dinamo ICQ is a company that has within its ranks a series of high-level professional figures with a broad experience in the field of Sport Marketing, previously involved in Communication, Brand Image and Design.
From the Donington Round and until the end of the Championship, the new SBK Official Store will be located inside the SBK Paddock Show and at the same time the http://www.sbkofficialstore.com/ website will be launched, where it will be possible to purchase all the official Superbike World Championship products.
In the next few years Dinamo ICQ will be responsible for managing the launch of merchandising products and associated marketing and licensing activities, with the ambitious aim of conveying the positioning of the SBK brand to the highest levels.
Dinamo ICQ is a company that has within its ranks a series of high-level professional figures with a broad experience in the field of Sport Marketing, previously involved in Communication, Brand Image and Design.
From the Donington Round and until the end of the Championship, the new SBK Official Store will be located inside the SBK Paddock Show and at the same time the http://www.sbkofficialstore.com/ website will be launched, where it will be possible to purchase all the official Superbike World Championship products.
Source: